Personal Identifiers
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Other members of our group of companies
Employees, officers, contractors
Customers or partners, in response to a contractual obligation or regulatory audit or investigation and under the cover of confidentiality
Third-party service providers, suppliers, or subcontractors or their representatives authorized on their behalf
Government agencies, authorities, regulators, and law enforcement authorized to request personal data for lawful purposes or as otherwise required by law
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Providing products you have ordered online, processing of orders and invoicing and ensuring delivery
Managing our customer relationships by regularly updating our existing and potential customer records
Improving our services; communicating with you about products, offers, promotions, benefits, and events and share information that may interest you; individualizing our online presence and advertising by taking into account your preferences
Contributing to scientific, industry or academic research or reporting when viewed as a public interest and/or where there is a clear attempt for contributions to generalizable knowledge (but such research and reports will not include information that would allow a third party to identify any individual from that information)
Providing third party service providers with statistical, aggregated, or anonymized information about MK sports users
Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating, and detecting crime or fraud (including working with law enforcement agencies)
Protecting our property and assets
Supporting internal operational and/or business purposes, such as strategic decisions, research and development, internal operations, projections, analytics, auditing and monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality and complying with our legal obligations
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Government Identifiers
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Employees, officers, contractors
Third-party insurers, professional advisers, agents, third party service providers, suppliers, or subcontractors or their representatives authorized on their behalf whose services are directly related to the processing of such information
Government agencies, authorities, regulators, and law enforcement authorized to request personal data for lawful purposes or as otherwise required by law
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Managing our customer relationships by regularly updating our existing and potential customer records
Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating and detecting crime or fraud (including working with law enforcement agencies)
Protecting our property and assets
Supporting internal operational and/or business purposes, such as strategic decisions, research and development, internal operations, projections, analytics, auditing and monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality and complying with our legal obligations
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Demographic Information
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Other members of our group of companies
Employees, officers, contractors
Customers or partners, in response to a contractual obligation or regulatory audit or investigation and under the cover of confidentiality
Third-party service providers, suppliers, or subcontractors or their representatives authorized on their behalf whose services are directly related to the processing of such information
Government agencies, authorities, regulators, and law enforcement authorized to request personal data for lawful purposes or as otherwise required by law
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Managing our customer relationships by regularly updating our existing and potential customer records
Improving our services; communicating with you about products, offers, promotions, benefits, and events and share information that may interest you; individualizing our online presence and advertising by taking into account your preferences
Publishing reports on MK sports’s environmental, social and governance risks and current and planned sustainability initiatives (but such reports will not include information that would allow a third party to identify any individual from that information)
Contributing to scientific, industry or academic research or reporting when viewed as a public interest and/or where there is a clear attempt for contributions to generalizable knowledge (but such research and reports will not include information that would allow a third party to identify any individual from that information)
Providing third party service providers with statistical, aggregated, or anonymized information about MK sports users
Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating, and detecting crime or fraud (including working with law enforcement agencies)
Protecting our property and assets
Supporting internal operational and/or business purposes, such as strategic decisions, research and development, internal operations, projections, analytics, auditing and monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality and complying with our legal obligations
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Financial Information
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Other members of our group of companies
Employees, officers, contractors
Third-party service providers, suppliers, or subcontractors or their representatives authorized on their behalf whose services are directly related to the processing of such information
Government agencies, authorities, regulators and law enforcement authorized to request personal data for lawful purposes or as otherwise required by law
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Providing products you have ordered online, processing of orders and invoicing and ensuring delivery
Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating and detecting crime or fraud (including working with law enforcement agencies)
Protecting our property and assets
Supporting internal operational and/or business purposes, such as strategic decisions, research and development, internal operations, projections, analytics, auditing and monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality and complying with our legal obligations
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Device Information
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Other members of our group of companies
Employees, officers, contractors
Third-party service providers, suppliers, or subcontractors or their representatives authorized on their behalf whose services are directly related to the processing of such information
Government agencies, authorities, regulators, and law enforcement authorized to request personal data for lawful purposes or as otherwise required by law
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Improving our services; communicating with you about products, offers, promotions, benefits, and events and share information that may interest you; individualizing our online presence and advertising by taking into account your preferences
Protecting the security and integrity of our business, processes, and systems, including preventing unauthorized access to our computer and electronic communications systems; preventing malicious software distribution and investigating any suspected security breaches
Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating, and detecting crime or fraud (including working with law enforcement agencies)
Protecting our property and assets
Supporting internal operational and/or business purposes, such as strategic decisions, research and development, internal operations, projections, analytics, auditing, and monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality and complying with our legal obligations
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Internet or Other Network Activity
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Other members of our group of companies
Employees, officers, contractors
Third-party service providers, suppliers, or subcontractors or their representatives authorized on their behalf whose services are directly related to the processing of such information
Government agencies, authorities, regulators, and law enforcement authorized to request personal data for lawful purposes or as otherwise required by law
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Ensuring functionality of our websites, applications, and platforms
Improving our services; communicating with you about products, offers, promotions, benefits, and events and share information that may interest you; individualizing our online presence and advertising by taking into account your preferences
Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating, and detecting crime or fraud (including working with law enforcement agencies)
Protecting our property and assets
Supporting internal operational and/or business purposes, such as strategic decisions, research and development, internal operations, projections, analytics, auditing, and monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality and complying with our legal obligations
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Geolocation Data
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Other members of our group of companies
Employees, officers, contractors
Third-party service providers, suppliers, or subcontractors or their representatives authorized on their behalf whose services are directly related to the processing of such information
Government agencies, authorities, regulators, and law enforcement authorized to request personal data for lawful purposes or as otherwise required by law
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Providing products you have ordered online, processing of orders and invoicing and ensuring delivery
Managing our customer relationships by regularly updating our existing and potential customer records
Improving our services; communicating with you about products, offers, promotions, benefits, and events and share information that may interest you; individualizing our online presence and advertising by taking into account your preferences
Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating and detecting crime or fraud (including working with law enforcement agencies)
Protecting our property and assets
Supporting internal operational and/or business purposes, such as strategic decisions, research and development, internal operations, projections, analytics, auditing and monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality and complying with our legal obligations
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User Content
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Other members of our group of companies
Employees, officers, contractors
Third-party service providers, suppliers, or subcontractors or their representatives authorized on their behalf whose services are directly related to the processing of such information
Government agencies, authorities, regulators, and law enforcement authorized to request personal data for lawful purposes or as otherwise required by law
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Providing products you have ordered online, processing of orders and invoicing and ensuring delivery
Improving our services; communicating with you about products, offers, promotions, benefits, and events and share information that may interest you; individualizing our online presence and advertising by taking into account your preferences
Publishing materials for public relations, advertising, marketing, and promotions
Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating, and detecting crime or fraud (including working with law enforcement agencies)
Protecting our property and assets
Supporting internal operational and/or business purposes, such as strategic decisions, research and development, internal operations, projections, analytics, auditing and monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality and complying with our legal obligations
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Images
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Other members of our group of companies
Employees, officers, contractors
Third-party service providers, suppliers, or subcontractors or their representatives authorized on their behalf whose services are directly related to the processing of such information
Government agencies, authorities, regulators, and law enforcement authorized to request personal data for lawful purposes or as otherwise required by law
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Improving our services; communicating with you about products, offers, promotions, benefits, and events and share information that may interest you; individualizing our online presence and advertising by taking into account your preferences
Publishing materials for public relations, advertising, marketing and promotions
Defending, managing, or processing legal claims and complying with legal obligations; asserting our legal rights; preventing, investigating and detecting crime or fraud (including working with law enforcement agencies)
Protecting our property and assets
Supporting internal operational and/or business purposes, such as strategic decisions, research and development, internal operations, projections, analytics, auditing and monitoring, detecting security incidents, improving our services, quality control, identifying areas for operational improvement, updating our operational and technical functionality and complying with our legal obligations
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